Category performance
Division-level comparison
Last 30 days of simulated trading, split by the categories MAP reports on.
Revenue by category
30-day simulated revenue contribution
| Category | Brands | Stores | Traffic | Revenue | Close rate | Avg basket | Trend |
|---|---|---|---|---|---|---|---|
| Sports & Active | 15 | 884 | 10.7M | Rp 3.49T | 23.7% | Rp 1.372.096 | -2.1% |
| Technology | 4 | 294 | 4.7M | Rp 2.65T | 10.5% | Rp 5.307.984 | -1.1% |
| Fashion & Accessories | 27 | 641 | 8.6M | Rp 2.33T | 21.9% | Rp 1.237.896 | -2.2% |
| Food & Beverage | 9 | 1334 | 24.0M | Rp 2.27T | 61.5% | Rp 153.780 | -6.0% |
| Department & Grocery | 4 | 83 | 6.8M | Rp 1.96T | 31.4% | Rp 922.812 | -2.2% |
| Footwear & Leisure | 11 | 292 | 3.6M | Rp 1.06T | 24.7% | Rp 1.184.348 | -1.8% |
| Kids & Toys | 7 | 352 | 4.0M | Rp 815.0B | 25.8% | Rp 780.296 | -2.2% |
| Beauty | 5 | 191 | 3.2M | Rp 658.3B | 28.1% | Rp 742.632 | -1.8% |
| Travel | 5 | 108 | 503.7K | Rp 287.8B | 18.8% | Rp 3.040.312 | -1.3% |
| Home & Lifestyle | 3 | 28 | 274.5K | Rp 53.0B | 27.5% | Rp 701.360 | -2.1% |
| Luxury | 5 | 13 | 37.0K | Rp 50.9B | 14.3% | Rp 9.642.292 | -4.7% |
Beauty brands
5
191 stores
Foot traffic
3.2M
Revenue
Rp 658.3B
-1.8%
Close rate
28.06%
Beauty — brand detail
Click a brand to open its deep dive
| BootsBeauty | 98 | 1.7M | Rp 334.8B | 26.0% | Rp 760.188 | 14.0% | -1.7% |
| SephoraBeauty | 49 | 820.0K | Rp 191.9B | 30.3% | Rp 772.728 | 15.1% | -1.3% |
| KIKO MilanoBeauty | 36 | 498.5K | Rp 101.0B | 30.6% | Rp 661.936 | 16.3% | -3.2% |
| Atelier RebulBeauty | 5 | 99.3K | Rp 20.3B | 31.8% | Rp 643.676 | 17.9% | -0.4% |
| OmoroviczaBeauty | 3 | 49.7K | Rp 10.4B | 27.6% | Rp 758.076 | 15.0% | -1.4% |