All brands
Kids & ToysSimulated data
Smiggle
65 locations across 6 markets. Simulated performance for the last 30 days, compared with the previous 30 days.
Locations
65
Foot traffic
728.5K
-2.9%
Revenue
Rp 145.4B
-1.5%
Close rate
26.9%
traffic → sale
Avg basket
Rp 741.136
per transaction
Avg dwell
19.3 min
per visit
Traffic per door / day
374
visitors
Revenue per door
Rp 2.2B
-1.5%
Closing-hour capture
17.5%
traffic in final trading hour
Loyalty share
22.8%
Club AIVI members
Foot traffic trend
Daily visitors, last 30 days
Revenue vs closing performance
Revenue (IDR) against close rate
Traffic by trading hour
Peak at 18:00 · strongest close rate at 19:00 (33.58%)
Operational signals
Simulated diagnostics
- Transactions
- 196,213
- Staffing coverage index
- 0.64×
- Return rate
- 8%
- Close-rate change
- +0.3 pts
- Avg dwell time
- 19.3 min
- Closing-hour capture
- 17.5%
Market breakdown
Performance by country
| Market | Stores | Traffic | Revenue | Close | Trend |
|---|---|---|---|---|---|
| Indonesia | 56 | 625.1K | Rp 124.8B | 30.9% | +0.1% |
| Vietnam | 4 | 40.7K | Rp 8.1B | 23.2% | -6.4% |
| Malaysia | 2 | 26.9K | Rp 5.4B | 26.1% | -4.2% |
| Philippines | 2 | 17.8K | Rp 3.5B | 24.5% | -6.7% |
| Singapore | 1 | 10.0K | Rp 2.0B | 23.1% | -3.4% |
| Cambodia | 1 | 8.0K | Rp 1.6B | 26.8% | -7.8% |
Top locations
Ranked by revenue contribution
| Location | Traffic | Revenue | Close | Trend |
|---|---|---|---|---|
| Plaza IndonesiaIndonesia | 86.3K | Rp 25.0B | 32.9% | +6.4% |
| Beachwalk BaliIndonesia | 69.4K | Rp 16.3B | 26.6% | +2.1% |
| Senayan CityIndonesia | 55.8K | Rp 15.0B | 31.3% | +8.3% |
| Paris Van JavaIndonesia | 65.6K | Rp 14.5B | 29.4% | -11.7% |
| Tunjungan PlazaIndonesia | 58.2K | Rp 14.3B | 32.2% | +3.0% |
| Summarecon Mall SerpongIndonesia | 65.3K | Rp 13.3B | 29.6% | -2.5% |
| Pondok Indah MallIndonesia | 62.0K | Rp 12.5B | 25.4% | +5.6% |
| Grand IndonesiaIndonesia | 44.8K | Rp 10.2B | 31.4% | -3.9% |
| Pakuwon MallIndonesia | 53.2K | Rp 10.1B | 22.7% | -4.0% |
| Central Park JakartaIndonesia | 50.5K | Rp 9.9B | 30.2% | -4.0% |
| ION OrchardSingapore | 13.2K | Rp 3.6B | 34.2% | +10.0% |
| Suria KLCCMalaysia | 14.2K | Rp 3.6B | 30.2% | -2.2% |
| Pavilion KLMalaysia | 13.4K | Rp 3.1B | 33.8% | +0.7% |
| GreenbeltPhilippines | 11.8K | Rp 2.8B | 31.4% | -13.5% |
| SM Mall of AsiaPhilippines | 10.8K | Rp 2.5B | 34.3% | -3.3% |
| Takashimaya SaigonVietnam | 8.6K | Rp 2.3B | 31.7% | -3.9% |
| Aeon Mall Phnom PenhCambodia | 10.1K | Rp 1.9B | 23.2% | -0.7% |
| Aeon Mall Long BienVietnam | 10.6K | Rp 1.6B | 23.8% | -12.2% |
| Vincom Center Dong KhoiVietnam | 7.8K | Rp 1.4B | 24.3% | -12.9% |
| Crescent MallVietnam | 6.8K | Rp 1.4B | 24.9% | -1.9% |
All figures on this page are simulated mock data for demonstration purposes and do not represent actual MAP Indonesia trading results.