Category performance
Division-level comparison
Last 30 days of simulated trading, split by the categories MAP reports on.
Revenue by category
30-day simulated revenue contribution
| Category | Brands | Stores | Traffic | Revenue | Close rate | Avg basket | Trend |
|---|---|---|---|---|---|---|---|
| Sports & Active | 15 | 884 | 10.7M | Rp 3.49T | 23.7% | Rp 1.372.096 | -2.1% |
| Technology | 4 | 294 | 4.7M | Rp 2.65T | 10.5% | Rp 5.307.984 | -1.1% |
| Fashion & Accessories | 27 | 641 | 8.6M | Rp 2.33T | 21.9% | Rp 1.237.896 | -2.2% |
| Food & Beverage | 9 | 1334 | 24.0M | Rp 2.27T | 61.5% | Rp 153.780 | -6.0% |
| Department & Grocery | 4 | 83 | 6.8M | Rp 1.96T | 31.4% | Rp 922.812 | -2.2% |
| Footwear & Leisure | 11 | 292 | 3.6M | Rp 1.06T | 24.7% | Rp 1.184.348 | -1.8% |
| Kids & Toys | 7 | 352 | 4.0M | Rp 815.0B | 25.8% | Rp 780.296 | -2.2% |
| Beauty | 5 | 191 | 3.2M | Rp 658.3B | 28.1% | Rp 742.632 | -1.8% |
| Travel | 5 | 108 | 503.7K | Rp 287.8B | 18.8% | Rp 3.040.312 | -1.3% |
| Home & Lifestyle | 3 | 28 | 274.5K | Rp 53.0B | 27.5% | Rp 701.360 | -2.1% |
| Luxury | 5 | 13 | 37.0K | Rp 50.9B | 14.3% | Rp 9.642.292 | -4.7% |
Kids & Toys brands
7
352 stores
Foot traffic
4.0M
Revenue
Rp 815.0B
-2.2%
Close rate
25.82%
Kids & Toys — brand detail
Click a brand to open its deep dive
| Kidz StationKids & Toys | 179 | 2.1M | Rp 428.8B | 26.1% | Rp 783.508 | 15.7% | -1.6% |
| SmiggleKids & Toys | 65 | 728.5K | Rp 145.4B | 26.9% | Rp 741.136 | 17.5% | -1.5% |
| Babyz StationKids & Toys | 33 | 365.4K | Rp 77.7B | 25.8% | Rp 824.252 | 14.8% | -2.3% |
| LEGOKids & Toys | 29 | 303.2K | Rp 56.8B | 25.7% | Rp 730.048 | 17.0% | -3.4% |
| Planet Sports KidsKids & Toys | 23 | 253.7K | Rp 53.7B | 23.4% | Rp 904.156 | 9.9% | -8.8% |
| Sharper ImageKids & Toys | 13 | 173.8K | Rp 33.0B | 24.6% | Rp 771.892 | 16.5% | -1.1% |
| Discovery MindblownKids & Toys | 10 | 121.7K | Rp 19.6B | 22.0% | Rp 731.896 | 14.7% | -0.2% |